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GS25 to showcase convenience store item trends at exhibition
Collected
2024.02.16
Distributed
2024.02.17
Source
Go Direct
[Courtesy of GS25]이미지 확대

[Courtesy of GS25]

GS25, a major convenience store brand in South Korea, will present industry item trends at an exhibition in Seoul.

The brand announced Friday that it will be hosting the GS25 Product Trends Exhibition 2024 at the aT Center in Yangjae-dong, southern Seoul, until February 21.

Now in its 25th edition, the exhibition brings together over 17,000 GS25 franchisees and partners from across the country.

The exhibition is designed to share the latest consumer trends, strategies for differentiated products, digital solutions, and new content to foster mutual growth within the convenience store industry.

This event also serves as an opportunity for partner companies to showcase their products in advance to franchisees, expanding their market reach.

GS25 has identified the core keywords for this year’s exhibition as Deepening Consumer Polarization and Establishment of Convenience Store Shopping Culture.

Regarding Deepening Consumer Polarization, GS25 will introduce strategies such as expanding low-cost private brands, diversifying jumbo-sized products, strengthening collaborations with characters and popular intellectual properties, and adding limited edition and premium product lineups.

For Establishment of Convenience Store Shopping Culture, GS25 will showcase strategies to enhance new product releases in line with changes in lifestyle, including the development of affordable easy-to-cook meals, expansion of cooking and side dish pouch products, and diversification of fresh foods.

By Pulse

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