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GS25 to expand fresh food lines as pork belly sales soar

Collected: 2024.02.14

Distributed: 2024.02.15

Source: Go Direct

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[Courtesy of GS25]

South Korean convenience store chain GS25 said on Wednesday that sales of its chilled pork belly surged by 7.5 times compared to the same period a year ago from January 1st to February 12th, 2024. As a result, the company is looking to put more fresh food options on its store shelves moving forward.

GS25 expanded the availability of chilled meat products, originally sold only in enhanced fresh food stores, to regular stores from November 2023 onwards.

After seeing a substantial increase in sales after making chilled pork neck available nationwide, following the high demand for chilled pork belly, GS25 is considering adding additional items such as marinated chilled meat and grilled beef.

GS25 plans to use its enhanced fresh food stores as a test bed to actively reinforce its competitiveness in fresh food, including meat products.

The specialized stores offer a diverse range of over 500 grocery products, including fresh agricultural, livestock, and seafood items. There were around 260 enhanced fresh food stores as of January 2024, with GS25 aiming to increase this number to 560 by the end of the year.

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