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Biz News Korea(Eng)
Hyundai Home Shopping launches own-labeled cookware line
- Collected
- 2018.01.30
- Distributed
- 2018.01.31
- Source
- Go Direct
Allevo
The company announced on Monday that it has launched its own cookware brand Allevo and will first broadcast a dedicated show for the cookware Allevo IH Style Pot on its TV home shopping channel on Feb 5.
The introduction of its own-labeled pots comes after the company’s own-brand fashion line has gained popularity. To repeat the success of its so-called PB fashion brand and meet growing demand for home furnishing, the company also launched its own-branded home appliance line Orota in 2017. PB is an acronym of private brand and is often used in Korea to refer supermarket’s own labeled brand.
“The Allevo set consists of various products with an affordable price tag and enhanced quality, compared to the existing premium brands,” said an official at the company. Hyundai Home Shopping plans to launch more own brand lines to meet different demands.
By Lee Han-na and Lee Ha-yeon
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]