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Ad agency Innocean to show off smart sunglasses at CES 2018

Collected: 2018.01.03

Distributed: 2018.01.04

Source: Go Direct

Innocean Worldwide Inc., an advertising unit of South Korea’s Hyundai Motor Group, will unveil its first smart sunglasses Glatus for vehicle drivers at the Jan. 9-12 Consumer Electronics Show (CES) 2018 held in Las Vegas, the United States.

The ad agency will promote smart sunglasses at its exclusive booth at the wearable section of the exhibition. By using its replaceable temples, Glatus can alert drivers if they doze off or face danger on the road. Eyeglass frame fitted with sensors can use the user’s bio data to prevent drowsy driving with vibration alarm. Its lenses can adjust illumination intensity when driving in tunnels.

Innocean has filed for patents for the trademark, technology and design of the sunglasses. The company will market the glasses in Korea and overseas.

By Hwang Soon-min and Lee Ha-yeon

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