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Biz News Korea(Eng)
LG Electronics to launch separate AI-embedded home appliance brand
- Collected
- 2017.12.21
- Distributed
- 2017.12.22
- Source
- Go Direct
ThinQ is a combined word for “think you” and “Q”, which means LG Electronics would place customers’ needs as top priority in production.
All home appliances with smart functionability will bear the new logo - such as “LG Whisen ThinkQ Air Conditioner” and “LG Tromm ThinQ Washing Machine”.
The Korean electronics maker will install separate booth for the ThinkQ brand at the world’s largest home appliance exhibition CES 2018 scheduled to be held in Las Vegas, the U.S. next year. The company has been strengthening AI role this year, opening up an AI research center under the firm’s chief technology official in June.
By Lee Jae-cheol and Lee Ha-yeon
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