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Biz News Korea(Eng)
Cheil Worldwide buys U.K. digital marketing agency Atom42
- Collected
- 2017.11.21
- Distributed
- 2017.11.22
- Source
- Go Direct
Financial terms of the deal were not disclosed. Shares of Cheil closed Tuesday up 0.49 percent at 20,450 won ($18.67).
Founded in 2007, Atom42 is a full-service digital marketing agency that creates bespoke online marketing campaigns for clients using its proprietary digital solutions. It holds clients from a wide array of sectors from charity and travel to online publishing, and has worked with BMW Mini, Shell and Domino Pizza to help polish their digital campaigns. Its project with Premier Global, a U.K. fitness education provider, since 2015 has helped boost overall conversion rate by about 130 percent, according to Atom42.
Cheil attributed Atom42’s strength to its ability to deliver optimized marketing solutions at minimum cost on major digital platforms including Google, Facebook and YouTube.
A Cheil official said the buyout will create bigger synergies with Iris, Founded, Pricing Solutions and other acquired companies as it will allow the company to offer an integrated digital marketing solution from planning to impact assessment.
By Hwang Soon-min and Kim Hyo-jin
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