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Hyundai Motor opens its brand experience center in Beijing 798 art district

Collected: 2017.11.01

Distributed: 2017.11.02

Source: Go Direct

[Photo provided by Hyundai Motor Co.]

South Korea’s largest automaker Hyundai Motor Co. opened Hyundai Motorstudio Beijing at the Beijing 798 Art District on Wednesday, its second overseas brand experience zone after the Hyundai Motorstudio Moscow that had opened in 2015 in Russia.

Hyundai Motorstudio is a place where visitors can experience the company’s cars and automotive culture. The new Beijing studio sitting on a site of 1,749 square meters houses a book lounge and coffee shop on the first floor and exhibition zone and gallery on the second floor.

[Photo provided by Hyundai Motor Co.]

“Hyundai Motorstudio Beijing is a space underscoring Hyundai Motor’s brand philosophy of ‘modern premium’ to pursue sustainability and creative energy,” said Chung Eui-sun, Hyundai Motor Group Vice Chairman who attended the opening ceremony. “It is meaningful that our new studio opened at the Beijing’s 798 Art District, one of the most innovative and creative places.”

Some executives of Hyundai Motor including Kim Tae-yoon, head of Hyundai Motor’s Chinese operation and Do Kwyeng Dam, vice president of Beijing Hyundai Motor as well as cultural and art figures attended the opening ceremony.

By Lee Seung-hoon and Choi Mira

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