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Biz News Korea(Eng)

Cheil Worldwide applies self-developed big data-based media solution for ad making

Collected: 2017.10.24

Distributed: 2017.10.25

Source: Go Direct

[Photo by Cheil Worldwide Inc.]

South Korea’s leading advertising agency Cheil Worldwide Inc. said Tuesday it self-developed big data-based media solution to up its marketing capacity.

The so-called next media solution would advise in marketing, ad portfolio on TV, PC, and mobile platforms, and media dashboard, it said.

One of its features - marketing mix modeling - analyzes the market effect on sales for guidance in budgeting and media mix.

The Cheil 3 screen optimizer studies the ads released on platforms like TV, computer and mobile phones to match what ads work better on which platform. The solution also includes media dashboard to exhibit ad status quo on online and offline platforms. Through the dashboard, ad makers as well as clients can check on ad progress and marketing effect.

By Kang Young-woon and Lee Ha-yeon

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