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Biz News Korea(Eng)
Hyundai Motor reshuffles organization in China to curb slow sales
- Collected
- 2017.08.25
- Distributed
- 2017.08.29
- Source
- Go Direct
Hyundai Motor Group said on Thursday it newly established a product development center in China by combining product strategy functions from its Chinese business unit and R&D functions from its R&D headquarters. The new organization will be led by Chung Rok, vice president, who was responsible for the launch of Genesis EQ900 and Kona vehicles as R&D center project manager.
The product development center in China will consist of product business and technology research units that will be directly involved in product planning and development for cars tailored to Chinese consumers. The automotive group has so far developed cars in Korea and adjusted them for the Chinese market.
Hyundai hired former Volkswagen AG executive Simon Loasby in June to lead its China design team. Loasby is a renowned car designer who had headed the design strategy team for Volkswagen in China since 2008.
The new organization is a result from a massive task force which has been in operation since June. The 100-strong emergency team is composed of officials from R&D, product and marketing departments at Hyundai Motor and Kia Motors. The team directly reports to Hyundai Motor Company’s Vice Chairman Chung Eui-sun.
By Lee Seung-hoon
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]