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Korea’s casual fashion brand Hazzys available at Colette, Paris

Collected: 2017.08.02

Distributed: 2017.08.03

Source: Go Direct

South Korea’s LF Corp. said Tuesday it is launching its casual fashion brand Hazzys in the fashion capital of Paris in a bid to appeal to the European market and become a global label.

Hazzys will be Korea’s first casual brand to be displayed at Colette, the influential concept boutique in Paris. Colette is one of the world’s three major concept stores along with Opening Ceremony in the U.S. and 10 Corso Como in Italy. Every season it presents the latest designs that set the global trend, earning the nickname as the “trendiest store in the world” from Forbes.

From July 31 to August 5, Hazzys will feature in Colette Show Window, a special corner reserved for one or two select brands handpicked by the shop each month. The window has showcased brands like Balmain and Alexander Wang so that being on its display is itself proof of the global recognition of the brand, according to LF.

The product line on display would be Artist Edition, a new brand line developed for years by Hazzys to specifically target the global market. Artists from around the world have collaborated in the making of the new brand. Plans are underway to open a pop-up store for Artist Edition on one of the main fashion streets in Paris this fall.

By Moon Ho-hyun

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