이 누리집은 대한민국 공식 전자정부 누리집입니다.
Biz News Korea(Eng)
Haimarrow attracts $13.4mn from YG Investment and IBK Capital
- Collected
- 2017.07.25
- Distributed
- 2017.07.26
- Source
- Go Direct
The decision is based on the investors’ expectations that the food service chain would continue to see a double-digit spike in revenue and operating profit despite a slow growth in the fast food industry.
Mom’s Touch is uniquely positioned to offer hamburgers and other goodies at prices 20 percent cheaper than household-name competitors as shops are usually installed in neighborhood streets with low rental costs rather than busy commercial districts. Advertising and marketing costs are much lower, too.
With this strategy, Haimarrow has shown steady growth in its business despite worsening business conditions and regulatory issues facing the Korean fast food industry. The number of Mom’s Touch stores nearly doubled to 1,040 at the end of March from 2014. Haimarrow aims to increase its stores to up to 1,200 within this year.
As of 02:02 pm on Tuesday, Haimarrow shares plunged 8.9 percent, or 245 won, to 2,495 won, snapping its two-day winning streak.
By Kang Doo-soon and Jeon Kyung-woon
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]