이 누리집은 대한민국 공식 전자정부 누리집입니다.

한상넷 로고한상넷

전체검색영역
Handsome handbag brand Decke taps European market and elsewhere
Collected
2017.06.08
Distributed
2017.06.09
Source
Go Direct
A model carries Decke’s Mirror Crossbody bag during the 2017 FW London Fashion Week in February. [Provided by Handsome]

A model carries Decke’s Mirror Crossbody bag during the 2017 FW London Fashion Week in February. [Provided by Handsome]

Handsome Co., fashion unit of Korea’s leading retailer Hyundai Department Store Group, is tapping the global market with its handbag brand Decke.

The company recently clinched a series of deals with import clothing select shops in France, Italy, Great Britain, Japan and Taiwan to supply Decke bags and accessories, it said on Tuesday. The latest orders have come after Decke in February made its debut in London Fashion Week, one of the world’s four major fashion shows, for the first time as a Korean fashion label. It also opened a Decke showroom in Britain the same month, followed by another one in France in March.

The company said it confirmed strong interest in its Decke bags at London Fashion Week where about 800 fashion industry officials and fashionistas attended, but nevertheless was surprised by orders from Italy, Japan, and Taiwan.

It also was approached by several European department stores with inquiries about the bags.

Encouraged by the higher-than-expected reception overseas, Decke plans to run another temporary showroom in London from June 11 to display its 2018 Spring/Summer resort collection. Resort collections are generally launched between the two main ready-to-wear seasons, Spring/Summer and Autumn/Winter, and serve as an opportunity for fashion brands to showcase next season’s line of clothing.

Another showroom is slated to open in Paris in the latter half of the year to broaden exposure within the French fashion community, according to the company.

By Moon Ho-hyun

[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]