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Korea’s Paris Baguette bakery goes through facelift
Collected
2017.06.01
Distributed
2017.06.05
Source
Go Direct
Paris Baguette, a leading bakery and patisserie brand of South Korea’s food giant SPC Group, gets a facelift in its brand identity for the first time in eight years.

According to SPC on Wednesday, the bakery’s logo will drop the iconic Eiffel Tower and go simple with initials PB in bolder typeface. The new label on packaging and shop refurbishing will start from late July.

The company expects the new logo to give a younger look to the bakery.

By Lee Hee-soo

Read in Korean

[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]

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