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Biz News Korea(Eng)
Shinsegae International turns fashion bust into boom
- Collected
- 2017.06.01
- Distributed
- 2017.06.05
- Source
- Go Direct
Tomboy and G-Cut
Since it came under Shinsegae umbrella in 2011, Tomboy, a casual brand with a 40-year-long history that went under in 2010 has turned around to a steady seller of 100 billion won ($89.3 million) in annual revenue.
Tomboy has five sub-brands from women’s apparel Tomboy, men’s clothing Comodo, Comodo Square and Tomboy Jean to Tomboy Kid. In 2008, it was a major mid-end brand with revenue reaching 180 billion won, but by 2010 when it went under, the company was in an operating loss of 10 billion won on sales of 25.9 billion won.
이미지 확대Sales recovered above 100 billion won in 2015 and reached 141.3 billion won last year.
Vov is another ugly duckling-to-swan case under the grooming of Shinsegae.
The brand has become the top-selling brand at women’s casual apparel vendors across major department stores nationwide. Its revenue jumped from 27.5 billion won in 1998 to 143 billion won last year.
G-Cut, also a women’s casual brand, was revived under Shisegae helped by collaborations with global designer labels such as Italy’s N°21. Its revenue skyrocketed from 2.3 billion won in 2007 to 53 billion won last year.
By Kang Da-young
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]