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Biz News Korea(Eng)
Galaxy S8 draws record 550,000 preorders in the first two days
- Collected
- 2017.04.10
- Distributed
- 2017.04.11
- Source
- Go Direct
![Customers are checking out the Galaxy S8 series at KT Square in central Seoul Sunday. <br><br>[Photo by: Han Joo-hyung]](http://file.mk.co.kr/meet/neds/2017/04/image_readtop_2017_242218_14917989932842128.jpg)
Customers are checking out the Galaxy S8 series at KT Square in central Seoul Sunday.
[Photo by: Han Joo-hyung]
According to the telecommunications industry Sunday, Galaxy S8 series - the S8 and larger-screen S8 Plus - attracted 550,000 preorders on Friday and Saturday, a stunning record when considering full 13-day preorder tally of 400,000 and first two-day record of 200,000 for Galaxy Note7. Its earlier version Galaxy S7 series had drawn 100,000 preorders in the first two days a year ago.
The initial response is mindboggling, said Samsung Electronics which had launched its newest premium phone with anxiety as the market has been closely watching its new innovation more with skepticism on hardware reliability following the disastrous debacle with its short-lived Galaxy Note7 after the highly popular phone had to be recalled, banned on flights, and removed from shelves for life after some of them caught fire.
The company expects the strong demand to continue given the positive responses from users in the experience zones that have been available in 3,000 phone retail outlets.
The news on top of its second largest-ever operating profit of near $9 billion in the first quarter sent Samsung Electronics shares up 0.6% to 2,093,000 won ($1,833) as of 1:30 p.m. Monday in Seoul trading.
By Seo Dong-cheol and Cho Hee-young
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]