Hyundai Motor Group has established a new center dedicated to the development of self-driving vehicle technology and recruited a renowned researcher who had developed related technologies at General Motors Co. (GM) as the head as a part of its efforts to stay competitive in the future vehicle market.
The South Korea’s largest auto group said on Monday it has opened the Intelligent Safety Technology Center, a research body for both Hyundai Motor Co. and its smaller sibling Kia Motors Corp. committed to research and development of self-driving car technologies and tests for commercialization.
The center will focus on advancing its existing Advanced Driver Assistance System (ADAS) technologies and develop self-driving vehicle technologies based on artificial intelligence (AI), the company said.
The group hired Lee Jin-woo, who headed research in autonomous driving technology development at GM from 2006 to January 2017, to head the center.
Lee earned a post doctorate at Cornell University, after studying at Korea Advanced Institute of Science and Technology (KAIST) and Seoul National University in Korea.
Hyundai Motor and Kia, currently the world’s fifth largest automaker by combined sales, seek to develop highly automated vehicles by 2020 and fully autonomous vehicles by 2030.
By Lee Seung-hoon
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]