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Samsung and LG in QLED vs OLED signage display showdown at ISE show in Amsterdam

Collected: 2017.02.08

Distributed: 2017.02.09

Source: Go Direct

Samsung Electronics unveils its QLED Signage display at the Europe’s biggest commercial display show ISE 2017 held in Amsterdam from Tuesday to Friday. [photo by Samsung Electronics]

South Korea’s tech giants Samsung Electronics Co. and LG Electronics Inc. will be competing fiercely in the global signage display market which is growing rapidly by 10 percent a year and estimated to be worth more than 10 trillion won ($8.73 billion).

The two electronics behemoths will unveil their new signage display panels at Integrated Systems Europe (ISE) 2017, the Europe’s largest audio and visual systems integration show running Tuesday (local time) to Friday in Amsterdam, the Netherlands.

Signage displays are commercial displays installed in public places as marketing or outdoor advertising tool. They have become urban building landmarks backed by information and communication technology.

Samsung Electronics will showcase its quantum-dot light-emitting diode Signage (QLED Signage) at the show. It pitches QLED Signage realizes equal outstanding color volume and accuracy like its QLED TVs. It will also unveil LED Signage IF series that feature high dynamic range (HDR) technology for the first time and provide excellent picture quality and easy installation.

LG Electronics showcases its In-Glass Wallpaper OLED Signage designed with dual-sided ultra-slim OLED panels at the ISE 2017. [photo by LG Electronics]

LG Electronics will target the premium signage market with its signature flexible organic light-emitting diode (OLED) Signage recognized for its vivid image quality. It will emphasize that the ultra-thin flexible panel can be folded in any forms and the curvature of the screen can be changed even after installation.

By Song Sung-hoon

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