이 누리집은 대한민국 공식 전자정부 누리집입니다.
Biz News Korea(Eng)
Audi Volkswagen to launch $ 225 mn service benefit program in Korea next year
- Collected
- 2016.12.24
- Distributed
- 2016.12.26
- Source
- Go Direct
Starting February 20th, 2017, Korean owners of defective vehicles will be offered special benefits including repair and maintenance services and discount on vehicle accessories.
The company said the campaign would cost about 270 billion won ($ 225 million), which is over eight times Audi Volkswagen Korea’s net income last year, 32.2 billion won. The details of the campaign have yet to be disclosed. About 270,000 vehicles registered until the end of this month in Korea are eligible to the service benefit program, which is equivalent to one million won a customer.
This campaign is part of the company’s efforts to regain trust from customers following sales ban and registration cancellation of Audi and Volkswagen vehicles for fabricated emissions test results in Korea in July. Early this month, it was also slapped with nearly 37.3 billion won fine for false advertising on vehicle emissions from the Korea’s antitrust agency Fair Trade Commission (FTC).
By Park Chang-young
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]