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Samsung C&T opens Juun. J pop-up store at Harrods in London

Collected: 2016.12.22

Distributed: 2016.12.23

Source: Go Direct

Samsung C&T Corp. has opened a pop-up store of its men’s apparel brand Juun. J at Harrods in London, accelerating its efforts to venture into global fashion markets under its fashion division chief Lee Seo-hyun, second daughter of Samsung Group Chairman Lee Kun-hee.

The latest pop up store opening in London follows the launch of the company’s fast fashion brand “8 Seconds” flagship store in Shanghai, China, in September.

The company said Tuesday that it will run Juun. J’s pop-up store for two months starting December at Harrods, a London-based luxury department store opened in 1849 and well known to be keenly selective about their offerings of brands and items.

The temporary store will feature the brand’s 2016 Fall/Winter Collection and 2017 Spring/Summer Collection as well as a collaborative project with Japanese illustrator Sorayama Hajime.

Juun. J is known to be recreating classic designs with creative and fresh perspectives. It is currently available at 125 shops across 30 countries. Juun J. has participated in the Paris menswear fashion show since 2007.

Its latest foray in London is expected to help raise its brand awareness through Christmas sales deal events and London fashion week in January next year.

By Jeon Ji-hyun

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