이 누리집은 대한민국 공식 전자정부 누리집입니다.
Biz News Korea(Eng)
Aekyung’s cosmetics biz rapidly grows thanks to its Age 20’s essence cover pact
- Collected
- 2016.12.16
- Distributed
- 2016.12.19
- Source
- Go Direct
Age 20’s essence cover pact
Under its cosmetics brand “Age 20’s” first introduced in September 2013, the firm has been producing various types of moisture compact foundations. Among them, its essence cover pact that contains up to 65 percent of essence boasts of high skin coverage and other skincare benefits such as hydration, the company claimed.
Aekyung chose popular middle-aged Korean actress Gyeon Mi-ri as the brand model and started selling the product on local GS Homeshopping channel. The brand was broadcasted more than 300 times and sold out 200 times, gaining much popularity.
According to the firm Thursday, sales from the cosmetics business accounted for 14 percent, 64.3 billion won ($53.4 million), of its total revenue in 2015, more than doubled from 6 percent, or 24.4 billion won, in 2014.
The firm’s mainstay personal care products such as toothpastes and detergents still make up the lion’s share of its revenue, about 86 percent, but their share is on a decline, growing only 2 percent on year in 2015 that is in stark contrast to a whopping 169 percent growth in its beauty care business over the same period. The gain was largely driven by robust sales of Age 20’s essence cover pact, the company said, adding that the essence cover pact has succeeded in winning hearts of consumers with its better skin coverage than its peer products.
By Kang Da-young
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]