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All new Chevrolet Cruze to hit Korea next month
Collected
2016.12.13
Distributed
2016.12.14
Source
Go Direct
GM Korea Co., the Korean unit of U.S. automaker General Motors Co. (GM), will market all new compact Cruze sedan in January 2017, the company said Monday.

It would be GM Korea’s first full facelift model release in nine years. Cruze has sold more than 40 million units around 100 countries.

Sales of midsize sedans which accounted for 15.7 percent of the total domestic new car market in 2011 dipped to 10.5 percent this year. GM Korea hopes to revive the midsize sedan market and expand its presence based on its competitive design.

The company has created a new family line of Chevrolet Cruze and expects the new product with a familiar look of Malibu and Impala will do equally well in the local market.

Cruze has sold 20,000 units a month since it was released in the North American market in March. The company is yet to determine the sticker price. Cruze in America cost about 3 million won ($2,566) more than the bottom prices of leading sedans Hyundai Motor`s Avante and Kia Motors` K3.

By Park Chang-young

[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]