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Biz News Korea(Eng)
Korean TVs further lose market share in China to local brands
- Collected
- 2016.12.05
- Distributed
- 2016.12.06
- Source
- Go Direct
Korean TV brands including Samsung Electronics and LG Electronics saw their market share in China retreat from 6.9 percent in 2014 and 5.6 percent in 2015 to 4.5 percent in the January to September period in 2016. In contrast, the share of Taiwanese set makers grew from 2.1 percent in 2014 to 3.7 percent in 2015 and 4.4 percent by the third quarter this year in China.
The share of Japanese TV brands has also been shrinking from 9.0 percent in 2014, then 6.6 percent in 2015, and 4.4 percent in the same period this year. Chinese local brands accounted for 84.3 percent in the market, up from 76.6 percent in 2014 and 81.9 percent in 2015. The Chinese and Taiwanese brands took up almost 90 percent in the Chinese TV market.
Korean TVs account for 35 percent of the global market and almost 50 percent of the premium TV markets in North America and Europe, compared with their poor performance in China where local industries have burgeoned under patronage and protection from Chinese authorities.
Chinese IT industry watchers observe the country’s TV market is quickly shifting from liquid crystal display (LCD) to organic light-emitting diode (OLED). The Chinese media and industry observers believe the share of OLED TVs would reach 54 percent of the premium TV market in China in 2018. A Chinese TV maker Skyworth Digital Co. recently showcased its own OLED TVs manufactured with BOE Technology Group Co.’s OLED panels. Korean makers currently are leaders in OLED TVs.
By Lee Dong-in
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]