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Biz News Korea(Eng)

AmorePacific sells over 100 million cushion compacts

Collected: 2016.11.22

Distributed: 2016.11.23

Source: Go Direct

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Cushion 1: Image of 4th generation cushion compacts of AmorePacific. Cushion 2: AmorePacific cushion compacts [Photo by AmorePacific]

AmorePacific Corp., a South Korean cosmetics giant, has achieved a new milestone of 100 million units of cushion compacts worldwide.

AmorePacific Group said Monday that its 15 brands including which Hera, Sulwhasoo, Laneige and Mamonde sold more than 100 million units of cushion products in cumulative sales as of the end of September.

The cushion compacts include a patented sponge cushion soaked with various liquid cosmetic products including sunblock, makeup base, and foundation products.

The company sold more than 33 million units of IOPE AIR CUSHION® worldwide last year alone. The product was launched in March 2008.

Last year the cosmetic company signed a memorandum of understanding to transfer its cushion technology to LVMH’s Christian Dior. AmorePacific attributes the success in cushion products to its innovative technology. AmorePacific has been focusing on advancing technology behind the cushion compacts for the past 10 years and is currently using its fourth-generation cushion technology. The company now holds 26 patents in cushion technology. In July last year, the company established Cushion Laboratory (C-Lab) to focus exclusively on its cushions.

Key technology of its 4th generation cushion products includes sponge form technology that evenly discharges liquid content to the skin and disperses hyper-ultrafine particles whose size is reduced by 30 percent from the previous product for natural-looking skin makeup, said AmorePacific.

By Jeon Ji-hyun

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