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Biz News Korea(Eng)
Samsung’s Galaxy Note7 recall raises hype about aftermath of premium phones
- Collected
- 2016.09.07
- Distributed
- 2016.09.08
- Source
- Go Direct
Samsung Electronics has offered to exchange all phones to brand new ones upon discovering battery defect that can cause explosion while charging. In just two weeks since release, the company had shipped out 2.5 million Galaxy Note 7 devices. The global recall could cost the company up to 1 trillion won ($904 million).
One option would be refurbishing the expansive phone parts into cheaper version.
The consideration comes after growing demand from consumers who are willing to buy the high-end smartphone cheap if the battery is replaced.
Refurbished phones are devices bought back after one-year use and resold at cheap rates through upgrade and remodeling. Many would be interested in buying the premium phones at cheaper rate after they are fitted with brand new and safe batteries.
But some company officials argue such phones should be available only for Samsung employees to maintain the premium reputation of Galaxy Note7.
They instead suggest the collected phones should be reassembled and repackaged entirely into a special limited version.
Another option would be repacking them and offering them in cheaper price range to China, India, and other emerging markets.
By Song Sung-hoon and Lee Kyung-jin
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