이 누리집은 대한민국 공식 전자정부 누리집입니다.
Biz News Korea(Eng)
Chinese seek bold, Japanese simple and cute in Korean fashion items
- Collected
- 2016.08.19
- Distributed
- 2016.08.22
- Source
- Go Direct
이미지 확대The Chinese spend the longest on Korean online shops while Japanese customers are more frequent re-visitors, Korea’s largest e-commerce platform Cafe24 discovered.
Dresses sell well on English-language and Chinese-language malls, while Japanese shoppers look most for top outfits.
On women apparel shopping mall Dabagirl that runs English-, Chinese- and Japanese-language sites, fashion items in bold and glamorous color and design sell well to Chinese-speaking consumers.
Simple designs are preferred among consumers on English and Japanese sites. The difference was the English-speaking women seek out more revealing and sexy styles than Japanese counterparts. Chinese women have penchant for fancy shoes and clothing, while Japanese consumers like cute and adorable character designs.
European and South American customers both look for practicality, but European women showed their traditional weakness for fancy undergarment.
Not only taste, but shopping behavior also differed by nationals. The Chinese on average spent 112 seconds for shopping, English-speaking users 107 seconds and Japanese, 92 seconds.
Japanese consumers stayed briefly but returned to the same site most. The monthly revisit rate of Japanese consumers came to 0.64 percent, outpacing 0.62 percent of Chinese consumers and 0.54 percent of English speakers, suggesting Japanese customers tend to be loyal if they are satisfied.
By Choi Seung-jin
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]