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Biz News Korea(Eng)
LG Household & Health Care launches pet care brand
- Collected
- 2016.08.08
- Distributed
- 2016.08.09
- Source
- Go Direct
The personal care maker announced on Sunday that it launched a pet care and grooming product brand, O’s Sirius, of which product line includes pet shampoo, conditioner, and body spray. The O’s Sirius is named after the faithful dog of giant hunter Orion in Greek mythology, the company said.
O’s Sirius products are offered in two lines -- the Alpha and the Beta -- for long-haired and short-haired breeds, respectively. The pet care products contain no harmful chemicals such as sulfates, artificial colors, and parabens but instead include natural ingredients such as shea butter, sunflower extract, and jojoba oil for skin health, the company said. The pet care supplies are available at local online shops at 19,000 won ($17) each for a shampoo and a conditioner and 15,000 won for a body spray.
The local pet industry market is estimated to grow to 5.8 trillion won by 2020 from 1.8 trillion won in 2015, according to a think tank of national agricultural cooperatives Nonghyup. And it is expected to grow even faster as Korea’s pet-owning population is on the rise with the growing number of one-person households and the aging population.
LG Household & Health Care plans to leverage its technical expertise and experience from personal care business to expand its presence in the domestic pet care market currently dominated by foreign brands.
By Park Eun-jin
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]