이 누리집은 대한민국 공식 전자정부 누리집입니다.

한상넷

비즈니스 정보

Biz News Korea(Eng)

S. Korea’s sports brand Prospecs expands presence in Vietnam

Collected: 2016.07.15

Distributed: 2016.07.18

Source: Go Direct

Prospecs, a South Korean sports brand owned by LS Networks Corp. is gearing up to win the Vietnamese athletic shoes and sportswear market by launching new stores in a series in the busy streets of the fast growing Southeast Asian country.

LS Networks said in a disclosure statement on Thursday that it opened its third Prospecs store at the Garden Shopping Center, located in the west of Vietnam’s capital Hanoi, on June 15. The company opened the first Prospecs outlet at Lotte Center mall in northern Hanoi on April last year and the second outlet at Times City mall in eastern Hanoi on June 1, this year.

“A localized sales strategy based on full understanding of the Vietnamese consumers and the market is a must to succeed in Vietnam,” said Lee Kyung-bum, president and CEO of LS Networks during his visit to the Prospecs stores in Vietnam earlier this month to spearhead the new sports business.

The Korean sports retailer has made advancement into the Vietnamese sportswear market together with an experienced Vietnamese enterprise that also sells other sports goods of Chinese retailers ANTA Sports and Xtep International.

By Ahn Gab-seong

Read in Korean

List

Previous: Hyundai Motor i30 tops H1 auto sales in Australia

Next: Samsung Electronics to buy stake in Chinese electric car maker BYD