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Biz News Korea(Eng)

Cheil Worldwide establishes joint business partnership with Facebook

Collected: 2016.07.12

Distributed: 2016.07.13

Source: Go Direct

South Korea’s leading advertising company Cheil Worldwide Inc. is set to expand its digital media business by establishing a joint business partnership with the global social networking giant Facebook Inc. for better employment of social media as an advertising platform, the company said on Monday.

Cheil Worldwide, a unit of Samsung Group, has become the first Korean company to set up a partnership with Facebook, which is used by more than three million companies worldwide for marketing and advertising platform. Cheil Worldwide expects the partnership to strengthen its digital advertising capability and add more business opportunities in the digital marketing industry.

Under the partnership, Facebook will provide skilled personnel to help Cheil Worldwide to make the most of advertisements on Facebook, and develop new advertising campaigns using other platforms such as Instagram by cooperating with the company.

Facebook also plans to invite Cheil Worldwide’s employees to Facebook Ambassador Program at its Asia-Pacific headquarters to provide education on digital marketing and networking opportunities, and offer its online education program Blue Print to all employees of Cheil Worldwide to train them on how to use Facebook to create better advertising campaigns.

The partnership with Facebook, together with a similar pact with Google the company established in April this year, is expected to bolster the foundation for its digital media business, one of the core sectors that the Korean ad company is focusing on, according to an official from Cheil

By Yoon Jin-ho

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