이 누리집은 대한민국 공식 전자정부 누리집입니다.
Biz News Korea(Eng)
Korean outdoor brands bow out as outdoor craze fizzles out
- Collected
- 2016.06.30
- Distributed
- 2016.07.01
- Source
- Go Direct
According to the fashion industry Thursday, Fashion Group Hyungji Co. (Hyungji) will withdraw its flagship outdoor wear brand “NorthCape,” while another company PAL&C Co. plans to pull its outdoor label “OFFROAD” off the market.
Hyungji notified the plan to more than 70 NorthCape franchises early this month and is mulling compensation packages. The company will allow them to operate to sell their inventory stock and offer subsidies if they choose to run other brands under Hyungji umbrella.
NorthCape is a British brand that Hyungji has been selling locally through license acquired in 2011. The brand has been selling nationwide from 2012.
The outdoor fashion fervor that led to scores of copycat brands was short-lived.
Fila Korea’s “Fila Outdoor” disappeared last year and Kumkang Shoes Co.’s “Helly Hansen” pulled out. Shinsegae International Co. also withdrew outdoor brand “Salomon.”
By Park In-hye
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]