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Biz News Korea(Eng)
Samsung incorporating smart IT technology to differentiate its fashion label
- Collected
- 2016.04.22
- Distributed
- 2016.04.26
- Source
- Go Direct
“Samsung is considered an electronics giant, but its roots actually are in fashion,” Lee told the congress of the annual Condé Nast International Luxury Conference held at Hotel Shilla, Seoul, on Wednesday. Samsung empire had stemmed from textile business in the 1950s, a decade before it ventured into electronics business, she introduced.
“Samsung does not own an international luxury brand yet not because it is not capable, but because fashion so far has been considered merely as consumer product,” she said.
The Samsung Fashion Institute has been working on coming up with customized fashion services and products based on the big data it accumulated over the last half a century, she said.
Its fast-fashion label Eight Seconds, for instance, uses big data to develop the right color and style for Asian customers, she said.
Condé Nast International Ltd. (CNI), a leading global content publisher of major magazines, including Vogue, GQ, Allure and Vanity Fair, chose Seoul as the first destination in Asia to mark its second fashion event this year. World-famous fashion journalist Suzy Menkes, editor of Vogue International online edition, hosted the two-day conference, attended by 500 fashion leaders from all over the world on the first day.
By Park Eun-jin
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]