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Naver Webtoon to expand revenue program to amateur creators

Collected: 2023.12.04

Distributed: 2023.12.05

Source: Go Direct

[Courtesy of Naver Webtoon]

Naver Webtoon Corp., a webtoon platform by South Korea’s internet giant Naver Corp., will expand its advertising revenue program to include creations by amateurs.

The move aims to offer a path for aspiring creators to generate income and expand the spectrum of creators, building a sustainable webtoon ecosystem.

According to sources on Sunday, Naver Webtoon is planning to establish a system that allows readers to directly support individual creators. Industry insiders anticipate that this feature might be integrated into the Naver Webtoon platform as early as the beginning of next year.

Naver Webtoon is reportedly considering importing the sponsorship method, prevalent in North America and Europe, and implementing its own system in Korea.

Discussions have included the possibility of granting advertisements into amateur creations, thus sharing revenue with the creators.

Naver Webtoon currently employs various advertising models, ranging from banner ads to product placement and branded webtoons.

By Hwang Soon-min and Minu Kim

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