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Samsung, LG continue to lead global TV market in Q3

Collected: 2023.11.22

Distributed: 2023.11.23

Source: Go Direct

Neo QLED 8K [Courtesy of Samsung Electronics]

South Korean tech giants Samsung Electronics Co. and LG Electronics Inc. maintained their top positions in the global TV market in the third quarter of this year, data showed Monday.

According to global market research firm Omdia, Samsung Electronics accounted for 29.9 percent of the global TV market revenue in the July-September period.

By units, Samsung Electronics ranked first with 18.3 percent market share.

Samsung Electronics is expected to keep its No. 1 position for the 18th straight year in 2023 if it continues to perform strongly.

In particular, Samsung Electronics accounted for 62 percent of the premium market that involves TVs priced more than $2,500, led by Neo QLED.

LG Electronics, in the meantime, led the OLED TV segment.

The company shipped 2,036,800 OLED TVs in the first 9 months of this year, accounting for 55 percent of the entire market.

LG Electronics is likely to top the global OLED TV market for the 11th year in 2023.

LG Electronics is focusing on ultra-large OLED TVs as demand for premium TVs in developed markets such as North America and Europe increases.

LG Electronics maintained its lead in the ultra-large OLED TV market with a 60 percent share in the first 9 months of this year.

By Seong Seung-hoon and Yoon Yeon-hae

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