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GS25 introduces industry’s lowest-prices PET soju

Collected: 2024.03.18

Distributed: 2024.03.19

Source: Go Direct

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[Courtesy of Mackiss Company]

South Korean convenience store chain GS25 said on Sunday that it launched Sunyang Soju, the industry’s lowest-priced PET soju.

Developed in collaboration with Mackiss Company, the alcohol drink is about 15 percent cheaper than other PET soju products, with a discounted price tag of under 3,000 won ($2.25).

Soju is categorized as a leading recession-proof product that sells well when the economy is not favorable. Unlike wine or whiskey, it is a consumer product evenly distributed across age groups, ranging from people in their 20s to those in their 50s and beyond.

According to GS25’s liquor category sales data for the past three years, the sales proportion of soju and traditional liquors exceeds 30 percent, indicating their significant presence.

Particularly, PET-type products are attributed to driving soju sales last year. PET soju is especially favored by young consumers in their 20s and 30s.

Among customers who consumed PET soju last year, the proportion of the young consumer group surged by 30 percentage points, reaching 65.1 percent compared to the previous year.

By Lee Hyo-seok and Minu Kim

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