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[Courtesy of New Balance]
Eland World Ltd.’s global sports brand New Balance announced on Thursday that it will open a pop-up store symbolizing the brand’s global ambassadors Ha-seong Kim and Shohei Ohtani at Lotte World Mall in Jamsil, southern Seoul, from March 15 to 21.
The pop-up store, commemorating the MLB World Tour Seoul Series, is set to showcase limited edition badges representing the two baseball stars.
Customers will also have the opportunity to participate in a Do It Yourself event where they can design and purchase T-shirts, sweatshirts, hoodies, and hats based on these badges according to their preferences.
Customers who purchase DIY products will be eligible for a raffle, with prizes including tickets to the MLB World Tour Seoul Series and autographed photo frames of Kim.
By Pulse
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