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Biz News Korea(Eng)

CJ Freshway’s I-NURI food brand achieves $98mn in 2023 sales

Collected: 2024.03.11

Distributed: 2024.03.12

Source: Go Direct

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[Courtesy of CJ Freshway Corp.]

CJ Freshway Corp., the food distribution and catering company of South Korea’s CJ Group, announced Monday that its children’s specialty food brand I-NURI achieved 130 billion won ($98.7 million) in retail sales in 2023.

Celebrating its 10th anniversary this year, I-NURI has emerged as the cornerstone of CJ Freshway’s business, breaking record sales every year.

I-NURI’s entire retail sales have increased by an annual average of 25 percent over the past three years.

CJ Freshway introduced I-NURI in 2014 to meet the growing demand for high-quality food options for children.

The brand offers not only eco-friendly, organic, and antibiotic-free livestock products, but also quality products that follow Good Agricultural Practices (GAP) standards.

As part of efforts to expand the brand, CJ Freshway plans to broaden supply chains of I-NURI beyond kindergartens and daycare centers to include regional children centers and Neulbom School, an integrated education and childcare service.

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